imeasure was developed
by researchers at the Environmental Change Institute for two reasons:

1) To give people a simple way to monitor their real energy use and carbon emissions so they can identify energy saving that works for them.

2) To build a data set that can be used by energy researchers studying the patterns in UK household energy use. There is very limited data publicly available on household energy use.

The imeasure data will help researchers investigating how the UK can reduce carbon emissions by 80% thereby moving to a low carbon future. All data contributed to imeasure is anonymised and aggregated for energy research.

The Environmental Change Institute at Oxford University has one of the UK's leading domestic energy research groups. The Lower Carbon Futures team produced the acclaimed 40% House Report, on reducing carbon emissions from the entire UK housing stock, and leads the national Demand Reduction theme for UKERC.

The UK Energy Research Centre is the focal point for UK research on sustainable energy. It takes an independent, whole-systems approach, drawing on engineering, economics and the physical, environmental and social sciences. The Centre's role is to promote cohesion within the overall UK energy research effort. It acts as a bridge between the UK energy research community and the wider world, including business, policymakers and the international energy research community and is the centrepiece of the Research Councils Energy Programme.

Please contact muriel@imeasure.org.uk if you would like more information about imeasure.